The rise of “Media 2.5”

As a journalist and editor of a several publications, I can no longer ignore the trend of this social media movement. Previously, we had a clear distinction between mass media and personal blog media. However, Twitter, Ustream and YouTube shortened the gap between “mass” and “personal”. This is not the viral marketing. Viral marketing is initialted by individuals. When you pay attention to Twitter’s timeline, I could say that 1/3 to 1/5 of Twitter’s discussion is based on what mass media talks about. So if all of mass media disappeared from this world, Twitter would become 1/3 to 1/5 less interesting. I think it’s time to restructure the style of […]